ARE YOU SEEING THE BIG PICTURE?
The Mona Lisa really wouldn’t look great, would she, if we only saw half of her? The same is true of our businesses. If we’re only seeing some of the whole, we’re not likely to be making anywhere near the right decisions, nor are we likely to be heading in remotely the right direction.
All of us appreciate how tough it is getting our mojo back after the Christmas break with good food, good company (hopefully!), plenty of mulled wine and that great feeling of getting up in the mornings and not having to head off to meetings or meet project deadlines. However, before you take up your business reins again and get caught up in the hectic day-to-day running of things, I wonder if I might make a suggestion? Why not give yourself just a little extra time and space to step back and look at the big picture.
Why not take a moment or two to remember exactly why you went into your business in the first place. What was it you particularly loved the idea of? What were your aims and how far are you on the way to achieving them? It’s quite likely that many of the ideas and goals you had firmly fixed in your mind when you started, have changed, often in quite a major way. And if they have, that’s not a bad thing. A business shouldn’t ever be static it should be organic and grow in different directions, even though these may not be quite what you envisaged at its inception.
Let me offer an example. You may have had a completely clear idea of your client demographic when you started out. This may have proved to be spot on or you may have had to re-angle your view. It’s also quite likely that at the time of starting your business, you were thinking in a straightforward linear way, whereas experience has now taught you that tangential initiatives can sometimes be even more powerful.
Let us imagine you’re running an interior design company. The concept at commencement of that business might have been marketing to and providing a service for individual consumers. However, it’s quite possible that as the business has moved forward, you might have found the best and most productive clients are in fact businesses aligned to yours - property developers, architects, project managers and the like. Your business meshes well with theirs with the massive added benefit that what works well on one project will work equally well on several. The great thing about cultivating working relationships is that they can be mutually beneficial - each party gaining from the other’s marketing and PR.
That’s just one very example of how perceptions of a business might and should change over a period of time. But simply pulling your nose off the grindstone of everyday routine, stepping back and giving yourself time to think, will give you a great chance to see and appreciate the whole picture. And once you’re looking at the whole picture, you might be rather astonished at what you see.